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Whats in The Name

What’s in the name? one might say, just as Shakespeare did centuries ago! But we say a name is the most personal thing attached with humans, pets, homes, books, even a dress! We name things when we get involved with them and extend our hearts towards them. That’s what we are doing this spring as we curate a collection that brings simpler joys starting with names. We want emotions to surface the very moment you interact with it. For the ease to converse we have tried to bring in expressions that free the mind from the present and port us to a memory or an imagination.

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