NOMAD is eternally in love with our roots; The rural India! Not only is it colorful and celebratory but it also lives in perfect harmony with nature! Rural India inspires us in more ways than one. It:
Is simple yet extremely aesthetic.
Is very sustainable. Be it the thatched roofs or clay pots, it seamlessly blends into its surroundings with minimum fuss.
Follows the “Less is more” philosophy.
Every item of use is produced and sourced locally thereby reducing the burden on the Mother.
Generous in appreciating nature through their craft. Be it the birds, trees or flowers; the motifs are a tribute to the ever-nurturing Mother!
With ease of movement being a priority due to demanding rustic tasks, the rural sartorial style is all about comfort. But with “celebration” forming the core of rural philosophy, there is a perpetual burst of colors on the garments lending them a unique charm.
Rural India is deeply spiritual and the indifference to vanity culminates in coming together of fashion no-no’s such as print on print or contrasting bright colors such as pink and orange in a way that seems most organic and stunning. Rural India “unfashions” confidently and proudly!
